What Digital Marketing trends will help your business grow and succeed in 2019?
If you’ve been asking this question, I’ve got the answers right here. I’ve listed the top 5 Digital Marketing trends that are actually working and are about to explode in 2019. Let’s dive straight in.
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1) Omni Channel Approach
Digital Marketing has gone Omni Channel. Meaning, there is no one channel that will bring you the most leads or conversions. You have to leverage multiple channels to get to your desired results. All of your marketing efforts should include multiple tactics like
- Content Marketing
- Social Media
- Pay Per Click
- Display Ads
- SEO
- Growth Hacking
Consumers nowadays expect their contents to be available on their favorite channel and that’s why you can’t just rely on one or two channels anymore.
2) Voice Search
Most of us are so focused SEO tactics on ranking for search engines that we forget the fact the Voice Search is slowly taking over. Why is voice search different from normal search results? Google, for example, combines its search algorithms with its Natural Language Processing (NLP) technology, that helps computers understand, interpret, and manipulate human language to provide relevant results. It is estimated that by 2020 50% of all searches will be triggered by Voice Search. We are already at a point where 2 out of every 5 adults are using voice search. So if you want to rank high and top of voice search results, you need to start creating contents that are optimized for Voice Search right now. Here are some basic tips for optimizing your site for voice search:
- Make sure your websites and landing pages are HTTPS compatible
- Optimize your site for speed
- Include long phrase questions
- Provide quick answers that are short
- Leverage Google Places and Google My Business page
3) AI, Machine Learning & Automation:
Information streaming companies, apps and websites found great success in 2018. Users now demand custom curated content that matches their hyper-targeted preference. This is why information streaming companies are using AI and Machine Learning to allow users to curate their own platform where they can find all the blogs, media and content that are personalized for them. This means users are no longer visiting your website or your social media channels every day to read your content but are relying on these streaming companies to provide relevant content.
And on content creator side, automation like Chatbots that seamlessly integrates with live chat and auto-publishing platforms are going to play a vital role in 2019.
4) Content Marketing
Content Marketing is still the king. It just got a lot harder to compete in 2018. Everyone has started to recognize that without content, your marketing efforts won’t go very far. And in 2018 a lot of companies have started to double down on creating their own content that it has become super competitive to rank for your content. Unless you have original content with unique value, irreplaceable and you have an authority on that particular field your content marketing efforts won’t yield results. Here are some tips for improving your content marketing strategy in 2019:
- Content Clusters will be very important to support and highlight your pillar contents.
- Not adding too much information; clutter free and clear website with a focus on their main content will win.
- Use automation software to boost organic engagement.
- Tap into influencer marketing to drive your content forward.
5) Conversion Optimization & Lead funnels
Marketing funnels will take a center stage in 2019. You can have the best online ads running 24/7 but if your landing pages are not optimized to collect all the leads, you’re going to lose them. All your landing pages should be optimized for conversion periodically and must be kept up to date. Here are some must to do’s:
- A/B Testing
- Exit Intent email collection
- Auto messaging using chatbots
- Easy to use forms that are not time-consuming
- Using the right advertising platform (Google Ads vs Facebook Ads vs Twitter Ads vs YouTube Ads vs LinkedIn Ads all have different results)
6) Video and Podcasting
Humans are incredibly visual and researches have found that moving images help retain information much longer than just reading text or listening through sound. The demand for bite-sized video content will skyrocket. Short videos that highlight texts from your blog will become more common as users want to skim through contents faster without having to read the full article. The use of videos on email marketing has jumped from 36% to 46% this year and it is expected to hit 60% next year. Here is a cool infographic that highlights the video marketing stats in 2018.
Podcasting is following next to video content leads and stats suggest that 45% of people who listen to podcasts have a household income of US$75000 and over. And if you’re already invested in creating video content it is super easy to convert them into podcasts to broaden your target audience.
If this blog helped you with your digital marketing approach for 2019 or if I missed out on some important trends for 2019, do leave a comment and let’s discuss.
