If your business deals with collecting any Data on citizens in EU, you’ve already heard about GDPR, and hopefully, you must have already set up your business to comply with it. As the deadline for compliance with GDPR is right around the corner (May 25, 2018), every business wants to make sure that you comply with the latest data protection regulation to avoid hefty fines. Here’s what you need to know about GDPR.
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What is GDPR 2018?
GDPR stands for General Data Protection Regulation, and it comes into law across EU member states (including the UK). It replaces the current EU directives to harmonies national data protection framework. The primary objective, as the name suggests, is to protect the data of individuals.
The last regulation or law on data protection was passed way back in 1998. There has been a vast difference and advancement in the ways we use data now when compared to what it was way back then.
The world’s most valuable resource is no longer oil, but data.
– The Economist
So this regulation will significantly affect thousands of companies around the world, including SME’s and startups, whose business models rely heavily on processing a large amount of sensitive user data.
When is it coming into effect?
The General Data Protection Regulation comes into effect on May 25, 2018. If you do not comply with the GDPR by this deadline, your business might be subject to fines up to 4% of annual turnover or €20m, whichever is greater.
Who is it relevant to?
It applies to every business around the globe which offers goods or services to EU residents. If you have a website that collects user data from the EU, you must comply with the GDPR. GDPR extends the definition of “personal data” to include IP addresses, cookies, emails etc. This law will affect your business regardless of your business location.
How can I make sure my site is GDPR friendly?
GDPR is going to fundamentally change the way we collect or process data. Before you can even process any data, you need to have a legal ground for doing so. The main areas marketers and data protection officers have to think about are consent, contract and the legal obligation to process that data.
GDPR Quick checklist
According to the EU’s GDPR, an explicit consent has to be freely given, specifically informed unambiguous indication of the data subjects agreements for processing. This means there is no more pre-ticked boxes and no more bundled consents. Here’s a quick checklist for GDPR compatibility.
- Gain explicit consent from the user when collecting any data.
- State your GDPR friendly privacy policy when collecting data.
- Existing email list needs to gain explicit consent from the users.
- Have data breach procedures laid out to inform both the users and the legal regulators you are obligated to.
GDPR References linksOfficial GDPR Websites
https://www.eugdpr.org/FAQ’s
https://www.eugdpr.org/gdpr-faqs.html
ICO’s steps to preparing for GDPR
https://ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf
ICO’s Digital Marketing Checklist
https://ico.org.uk/media/for-organisations/documents/1551/direct-marketing-checklist.pdf
Hubspot – Get ready for GDPR
https://www.hubspot.com/partner-news/get-ready-for-gdpr-features-to-start-using-on-your-path-to-compliance
Hubspot – GDPR friendly mailing list
https://blog.hubspot.com/customers/making-your-mailing-list-gdpr-friendly-with-hubspot-permission-pass-campaign
Salesforce GDPR Guide
https://www.salesforce.com/eu/campaign/gdpr/
Privacy statement & cookies policy templates
https://termsfeed.com/
Please note that this is not a legal advice. This article is catered towards digital marketers outside of EU, who are currently doing business with EU clients.
